Our Story

We Believe Every Woman Should Live Beyond Labels

  At SHERA, our name carries our belief: SHE + ERA. We believe today’s women should never be defined by labels or rules. You have the freedom to choose your lifestyle, chase your dreams, and show your unique strength and beauty.

  Every piece of SHERA jewelry is like a note in your life story. For your first big speech, it sparkles with your confidence; on a solo trip, it mirrors your courage; in moments of joy and love, it quietly stays with you, making every occasion unforgettable.

We Combine Eastern Craftsmanship with Western Style

  Shera Jewelry is rooted in Wuzhou, China—the “World Capital of Lab-Grown Gemstones,” where nearly 80% of the world’s lab-created stones are made. With over 40 years of local expertise, we’ve been dedicated since 2012 to offering European and American customers high-quality jewelry built on ethics and sustainability. We believe jewelry can be stunning while also being responsible.

  At Shera Jewelry, every gemstone can be cut in a custom way, giving it a one-of-a-kind sparkle and story. Each piece goes through strict quality checks—from raw materials to the final creation—reflecting our care for the environment, artisans, and every wearer. Whether it’s natural gems, lab-grown stones, or bespoke designs, we want you to feel confident and connected to the craftsmanship and meaning behind your jewelry.

We Create Jewelry That Feels Like an Experience

  At Shera Jewelry, every client is truly heard. We combine strong supply chain resources with design expertise to meet diverse needs—from natural stones and lab-grown gems to custom cuts and personalized creations. Each design weaves stories of female empowerment with Eastern craftsmanship and Western minimalism, giving every piece emotional depth and purpose.

  Wearing SHERA JEWELRY isn’t just about appreciating beauty—it’s a lifestyle where courage, confidence, and freedom shine in every detail. Each piece you wear is not only a celebration of your choices but also a tribute to the ethical values behind it.

We Believe in Jewelry with Ethics and Purpose

  We don’t just create jewelry—we share a mindset: ethical jewelry that empowers women to live authentically and shine with a brilliance where responsibility and beauty exist together.